The three S’s – simpleness, sociability, and security – tend to be a great basis for almost any dating internet site. Why does it look like many internet sites are mysteriously missing them using their company programs?
Insert LikeBright, a unique dating site created in Seattle that aims to purge deception from the online dating world. It is a tall purchase, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman tend to be determined meet up with it. The trio fulfilled while their studies at Harvard, and made a decision to receive LikeBright this year within the TechStars, an organization that calls alone the «no. 1 business accelerator in this field,» program in Seattle.
Their purpose, as explained to Aislyn Green of TechFlash.com, isn’t difficult: «LikeBright is actually a TechStars Seattle startup working to generate internet dating easy, social and safe for females.» Women everywhere – and plenty of males – complain concerning the shortage of depend on and rampant sleeping that troubles online dating sites. For most, it’s become such an issue that they’ve abadndoned online dating altogether and only time for the traditional ways of dating they’d when rejected, like satisfying through buddies or at personal events. LikeBright is designed to combat this issue by «constructing a dating layer-on Facebook to greatly help women satisfy men and women through the people they believe.»
The motivation for LikeBright came from personal expertise. Sonya was actually pushed by a desire to help the girl feminine friends navigate the sometimes-dangerous world of online dating, and wanted to spot focus on the problems, typically ignored, that ladies value when it comes to looking for love on the web. Ron, a frequent tourist, had been prompted to create a website that came across their nomadic needs, and Nick discovered of the worth of satisfying a romantic date through someone you trust when a female pal introduced him to their girlfriend.
Before making your website, the trio performed 50 alive interviews with ladies who planned to discuss their own encounters with internet dating. The reactions they received ranged from the humorous into horrifying, like «every little thing appeared great. Right after which the guy asked me easily smoked meth» and «he had been 11 and I also was required to drive him home. He’d walked the whole way anywhere.» Determined your world lacked a dating website that puts women initial, LikeBright was born.
LikeBright is committed to generating an environment built on the 3 S’s. Joining the website is easy: it requires half a minute to join up via Twitter Connect. This site promotes sociability through providing customers a social context for singles they see and permitting them to connect to friends – connected or otherwise not – on the site. And it’s safe: ladies may use LikeBright anonymously, and each man on the site is vouched for.